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Ozow (PTY) Ltd

Paid Media Specialist

Marketing – Cape Town, Western Cape
Department Marketing
Employment Type Full-Time
Minimum Experience Experienced

Paid Media Specialist - Job Description

A fantastic new opportunity has opened in our Cape Town office for a Paid Media Specialist.
This role is perfect for an experienced individual who wants to supercharge their career by experiencing first-hand what it is like to be part of an energetic, extremely fast-growing company.

The Paid Media Specialist will be responsible for the day-to-day management of multiple digital marketing campaigns. This position will work with the digital marketing manager and client success teams to execute paid search, display and social advertising strategies across multiple B2C and B2B channels.

This includes keyword research and management, ad copy and extension creation, campaign implementation, bid and budget management, landing page performance analysis and campaign reporting. The candidate will be expected to improve paid media campaign efficiency and increase conversions. 

Introducing Ozow
Ozow is a simple, real-time EFT payment solution, that allows the consumer access to make secure, instant payments directly into a merchant's bank account. This payment gateway facilitates transactions via eCommerce, mobile, eBilling, and in-store transactions.

What we need from you
Are you a paid media specialist with a flair for analytics and paid media? Do you love the thrill of optimizing campaigns with the freedom to try new things to guarantee success?  Are you on top of your game when it comes to Google, Facebook, LinkedIn, Instagram and owned platforms? Are you that guy/gal who can spot a great opportunity in a haystack and then carve a path forward to show incredible ROI?


We are looking for someone who not only has experience in managing paid media digital marketing campaigns but someone who has an incredible passion for it. Your experience within the FinTech or eCommerce industry will be advantageous but more importantly you will need to show a track record of with strong ability to thrive in a rapidly growing environment.  This role is based in Cape Town and will report to a member of the executive team.


Job Description

  • Create and manage successful paid media campaigns
  • In-depth keyword and website research, ad grouping and audience targeting
  • Ad copy creation and editing
  • Identify optimization opportunities, including continuous testing of ad copy and landing pages, including A/B testing
  • Ensure campaigns are meeting clearly defined conversion objectives
  • Create and deliver meaningful analytics and reporting to monitor and show progress to internal customer
  • Maintain knowledge of industry best practices and new technologies


Qualifications Required:

  • Bachelor’s degree or equivalent
  • 3-5 years of experience managing paid media campaigns across AdWords, Google Display Network and Facebook, and using paid media to drive website conversions and brand awareness
  • Strong writing and verbal communication skills
  • Strong analytic skills, including Google Analytics and/or WebTrends, and ability to communicate complex data effectively
  • Ability to work effectively in a collaborative team environment
  • Google Adwords certification preferred
  • Google Display Network or other display network experience
  • Social advertising experience including Facebook and Twitter
  • Detail oriented, highly organized and a keen eye for consistency
  • Versatile and adaptable to the dynamic nature of interactive marketing
  • Excellent interpersonal and customer communication
  • Work closely with Sales, Research & Development and Technology teams to understand processes and define deliverables.
  • Analyze marketing data and perform quality checks.



Skills and other requirements for this role:

  •  Analytical and quantification skills
  • Creative and innovative
  • Strategic-minded
  • Strong communication and writing skills
  • Effective problem solver
  • Excellent time management
  • Flexible
  • Self-starter


The benefits

The Benefits of joining Ozow is that you get to experience vibrant growth first hand. Come and be part of this highly energetic, enthusiastic, positive team whose sole focus is growth, growing personally as individuals, locally and globally as a trendsetter. We are big into a healthy and balanced lifestyle by encouraging healthy diets and activity.

Come and join in the fun with us!

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  • Location
    Cape Town, Western Cape
  • Department
  • Employment Type
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