Paid Media Specialist

Marketing · Cape Town, Western Cape
Department Marketing
Employment Type Full-Time
Minimum Experience Experienced

Paid Media Specialist

 

 

Meet Ozow

Ozow is the future of payment — a world-class easy, automated, and ultra-secure EFT solution that helps customers pay in just a few seconds and merchants can initiate Ozow payments through a variety of payment platforms, such as SMS, eCommerce, eBilling, QR Code and instore Point-of-Sale (POS).

 

We’re looking for candidates who can inspire us and be inspired by us. Join us on our journey as we become the industry leader that provides the simplest and easiest way to pay. And while we’re on our way to building an inclusive payments market, we’re building an equally inclusive workforce.

 

 

More about this Ozow fantastic position

This role is perfect for you if you are an experienced individual who wants to supercharge their career by experiencing first-hand what it is like to be part of an energetic, extremely fast-growing company. 

 

As the Paid Media Specialist you will be responsible for planning, implementing, and optimising display, search, and video campaigns. This role requires the ability to operate on both a strategic and tactical level – from planning to implementation, to reporting. 

 

You will partner with Ozow's internal teams (KAM, PM, Creative, Strategy) to: 

 

  • manage and optimize media buys (including digital display, search, social, mobile etc.) 
  • monitor the evolving media landscape and help develop best practices for the company  
  • develop a deep knowledge of all media platforms including Google Search, Google Display, YouTube, Facebook, Twitter, Programmatic and other premium media providers 

 

 

Your roles and responsibilities

  1. Work with the internal teams (KAM, Strategy, PM) to understand campaign goals and target market 
  2. Present proposals/strategies and media schedules to relevant stakeholders  
  3. Plan, design, and build paid search, social, display and video campaigns across multiple platforms 
  4. Handle the buying & negotiating of media across various vendors for campaigns – ensure best rates negotiated on behalf of company 
  5. Monitor and manage multiple client campaigns 
  6. Proactively expand and improve campaigns based on business needs / KPIs 
  7. Provide regular and ad-hoc reporting and analysis on campaigns – present reports & media performance to business when required – excellent interpersonal skills is very important 
  8. Stay up-to-date on latest platform changes, new channels, media landscape and best practises – share knowledge and best practise with the team 
  9. Working with / training junior team members to help upskill the media team 
  10. Representing Ozow and the Marketing team at industry events 
  11. Actively identify areas for business growth & media opportunities to help drive revenue 

 

 

Your skills and experience

  • Minimum 5 years of experience with pay-per-click (PPC) search engine, display, social media, video, and mobile advertising and analytics 
  • Ability to analyse data and trends in order to continually optimize media campaigns for efficient ROI 
  • Strong experience with Google Adwords – annual certifications required 
  • Facebook Blueprint – ongoing learning 
  • Strong experience with social ad platforms such as but not limited to Facebook, TikTok,  Instagram, LinkedIn, and Twitter 
  • Expert understanding of Google Analytics and Google Tag Manager 
  • Detailed report creation for paid campaigns 
  • Able to build compelling reports detailing campaign successes, ROI and learnings 

 

 

Health and safety first

These are unprecedented times and because our people are important to us, health and safety couldn’t be more important to us. We have made sure that our office is a safe place to work and we’ll continue to do so. Our team currently has the flexibility to either work from home or on-site during this time to ensure that we combat the spread of CV-19. 

 

 

Our benefits

At Ozow, first and foremost, you’ll get to do meaningful work and grow your career. But we’re also not your average 9-5 company. We work together and play together and because we really care, we offer plenty of perks too.

 

 

Some of the things to look forward to

Fitness challenges and healthy eating. Medical and Life insurance plans. Be the hero or toast the hero of the month at first-Friday drinks. Take half a day off from work on your birthday and let us celebrate this special day with you by giving you a little spoil. Your family is our family, they too get spoils and get to join us on special events. Our holistic wellness program will give you access to a toll-free confidential telephonic counseling line which is available in all 11 languages, 365 days a year. We thrive on seeing our team members grow by creating a learning culture and deliberate training programmes. There is so much more where this came from, but enough to get you excited.

 

If we seem like the kind of forward-thinking, progress-making, energetic company you’ve been waiting for, give us a shout. We’d love to hear from you.

 

 

 

 

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  • Location
    Cape Town, Western Cape
  • Department
    Marketing
  • Employment Type
    Full-Time
  • Minimum Experience
    Experienced